Monetizing Your
Web Presence

By Consulting You or Building a Website
Optimized for Conversions, Usability,
User Experience and Search Engines.

Our clients about us!

Impressions, Experiences, Thoughts
Not only did we got a new Website, but also a tool that fully supports the strategy of Plitvice County. Our entire renters community benefits of it.
Maja Šikić,
Director at Plitvice Lakes Tourist Board
Our WPU-made Website was listed among the top WP websites in the World! OBC's business model heavily depends on it, and it serves it very well.
Dubravka Šimunec,
Head of The Office at Outward Bound Croatia
WPU is our key partner for five years now. They handle our entire online appearance and marketing, and we are growing steadily as a result of that.
Gordan Kobačić,
Owner at Optika Kobačić
Despite significant CPC and Social ad-spend, thanks to WPU, our Organic channel is still over 75% of traffic, and the main drive of our business.
Yetunde Kristina Škorić,
Director of Credit Intermediation at Progreso Grupa
Both of our restaurants are beautifully represented online, completely in sync with the spirit of the places. WPU is our ongoing Digital marketing partner.
Marija Štaba,
Owner at Core Kornati & Core Bruxelles
The site is just amazing! I thank God every day I contacted you for this. No one else I was looking into had anywhere near your expertise.
Megan Davidson,
Owner at Myconnectiontowellness

What good is a website if...

...if nobody can find it?

Finding Websites

The real power of the website is when it brings new customers who have never heard of your business before. Continuously.

We teach you how to write for the Web
We Streamline your SEO strategy
100% On-page SEO optimization
We make you authoritative
We optimize your content

...if people leave it without converting?

Website convertiong
We will maximize your website’s conversion rates, so it earns money for you. It was never meant to be just a brochure.
Precise Conversion rates measuring
Conversion funnels in place
Data-driven initial design
Well thought UX
A/B testings

...if it doesn’t fit all screens and devices?

Screend sizes

We will optimize the mobile experience for your users, again with Conversion in our minds. 80%+ of traffic is Mobile!

Content tailored to mobile habits
Responsive + Adaptive approach
Mobile load speed optimization
Different user flow on mobile
Full responsive technology

...if it doesn’t talk to Your customers?

Custom targeting

We will turn your business upside down, and only then craft the content&targeting strategy.

Initial strategy meetings & brainstormings
We are MBA’s, we learn about your business
We align your web to your business strategy
We define and target your website’s goals
We do extended user testings

...if it is slow and poorly coded?

Coding
If this is Greek to you, the only important thing is that your website will be fast, error-free and show-up in all relevant browsers as it should.
W3C validation target 100%
Yslow grade at least 90% “A” or higher
CSS Grid, Flexbox and other goodies!
All images & media highly optimized
Multi-browser testings

Powered by awesome Themeco


...if you don’t know what is going on with it?

Analytics

We’ll set up the professional tracking, the way it should be. You’ll have access to it, or we can do analysis for you.

Full Google Analytics integration (via GTM)
User-interaction recordings & more
Setting up advanced goal tracking
Measuring all conversion points
Heatmaps integration

...if it doesn’t look good?

Design

When art meets science, wonderful things happen. We are passionate about the looks, sometimes too much.

Harmonizing tone & saturation of all images
No cheesy stock images and other crap
Color theory, Gestalt, Golden ratio & More
Custom professional Photography
Artistic iterations & moodboards

...if you don’t know what to do with it?

Education

You will know your way around CMS like a pro. Also, we will teach you using inbound marketing to generate leads and sales for days to come.

Website strategy brainstormings
Specific, tailor made educations
Writing for the web education
Writing blog-post education
CMS education

We do Consulting too

Covering SEO Strategy, Website Conversions, UX, and a lot more

The customer's journey starts when he forms a problem in his head, and ends once you solve it. (Well actually it still goes on). This journey has many potential bottlenecks. What we want is to make it frictionless, effortless and joyful. We want to set your entire Digital Marketing on the right track.

For that, we have developed few consulting packages, with the 5-part UX/SEO project as the most popular. This is a complete consulting package unlike any other!

Business Strategy Audit: learning about your business

We are not just Web designers. We are coming from long-time business background, including Business consulting, and we are also Executive MBAs. This means that the first step is learning everything about your business, so your strategy and the website can be fully aligned with it.

Custom UX, Conversion and SEO report about your website

This part makes sure that your website doesn't have desktop/mobile design flaws, conversion leakage and technical SEO issues. Once the traffic comes in, the last thing we want is for it to bounce back. We want to treat any page as a landing page that needs to move the traffic into the sales funnel.

What to Write About? Optimizing for website traffic

This is a tailored research methods to come up with targeted content for your site. Over the years, we have developed our own Keyword and Topical research methods that are making sure that your website is targeting a right audience. A result is not just a content-plan, but the full research method in your hands.

How to write for the web? Optimizing for Engagements

People don't read content when online. They selfishly skim all over the place trying to find the answer to their question in the least amount of time. They lose patience quickly.  In such environment, your content may not fulfill its purpose at all, if not written in the right way.

How to optimize the Content? Optimizing for SEO, On-Page

On-page SEO is kid stuff. This is something you can learn in a day or two. Once you have all the research that provides your with the right topics, we will teach you a simple framework to make your content fully SEO optimized with all the Metas, Keywords, Schema and other stuff.

Bonus: Security Audit, Engagement recordings, Analytics setup...

We will tap into all other areas of your website, including auditing your security, professionally setting up Google Tag Manager, auditing your plugins, general websites settings, site structure, Custom CSS code... even setting up UTM tagging system for your campaigns.

Some More Stuff We do

As part of Webdesign or Consulting packages

Digital Marketing consists of many skills. T-shaped knowledge is essential to be successful at it.

Business Branding

Often our clients are starting their business from scratch, so they need Brand identity. We have successfully developed this for many of them, including Outward Bound Croatia. This includes an interactive Style Guide with all brand assets.

Professional Photography

Let’s face it: it is very hard to create a truly great website if there is no high quality Photography available. That is why we took the matter in our hands and can provide top quality photos including food & product photography. Our team will fly on site anywhere in EU and wider.

360° Virtual Tours

Well, that’s the future. Can’t avoid it. Therefore we have mastered the craft of creating high quality virtual tours for any kind of business. All with the purpose of making your website the best it can be. We have a Google Trusted Photographer certificate. Check out our sample work →

Education

SEO, Copywriting and other Digital Marketing disciplines can be hard to grasp. Not with our Education program. We create effective educational programs for small, medium and large companies. Delivery at our premises, at the company or online.

Conversion Optimization

We usually double or triple the number of sales per visit to our clients site, by implementing educated hypotheses and measuring how they work. If they work, we bring more of it, if not, we iterate until they do using Split-testing, User recordings and other tools.

Copywriting

We have an active Copywriting education for companies, and we are using that knowledge to optimize the Copy on our client's websites. Effective, engaging, interesting and authoritative copy is essential for any website's success.

Google Analytics

We are analytics Junkies, with 5 Google Certificates and years of experience in dissecting & combining Google Analytics, GA4 and Search Console numbers, and drawing actionable conclusions from the data, or displaying it with Google Data Studio.

Google Tag Manager

Instead of having bunch of scripts on the website, we have only one: GTM tag. We are Google Certified for GTM, but more importantly we are using it on daily basis for years. We are tagging up the whole conversion funnel, to make sure it works as it should.

Creative Campaigns

We did several very successful Marketing Campaigns for our ongoing clients, like the Optician "Optika Kobacic".  This includes Offline Channels, as well as Social Media and general Online campaigns, with measuring the effectiveness of every single ad.