SEO & UX
Consulting
Turning your existing website into a star. Making it easy to find it, pleasant to interact with, and easy to convert.
It's easy to pay for advertising, whether you're using CPC, Paid Social, or anything else. To make this expensive traffic worthwhile, we must direct it towards the website's goals and objectives. If not, there is a huge leak of money.
As long as the payment is ongoing, paid traffic will come in. On the other hand, organic traffic is free once it has been created. It doesn't require much maintenance, and its ROI grows over time. Check out our SEO success case study on a financial website with heavy competition.
Despite significant CPC and Social ad-spend, thanks to WPU, our Organic channel is still over 75% of traffic, and the main drive of our business.Yetunde Kristina Škorić,
Director of Credit Intermediation at Progreso Grupa
We do plenty of split testing, heatmaps, engagement recordings, user testing, etc. We also run our own SEO projects that are extremely successful. Our success is based on our ability to prepare the site for conversions, user experience, and copywriting prior to increasing organic traffic.
The next logical step was to shift our focus more towards Consulting, which is why we have developed three Consulting packages (5-part SEO Project, Basic SEO Project and 1 on 1 SEO Consulting), each with its own price tier. Mostly WordPress SEO & UX consulting.
As a result, we developed what we call DRL SEO, or Deserved Ranking Level SEO. The goal is to ensure that the website isn't artificially pushed beyond its DRL in order to remain safe from algorithm changes. Long-term success depends on this. There is nothing worse than getting results quickly and then suddenly losing it all. You can read more about DRL in our blog post.
Proper SEO is done when the content deserves to rank. Not when it is forced to rank.
5-part SEO project
50+ hours of work, ~50 daysAn actionable plan that will keep you busy for at least a year.
This Consulting package is ideal for you if:
These are the 5 parts (+1):
Business Strategy Audit: learning about your business
We are more than just Web designers. We have a long-standing business background, including consulting, as well as an MBA. As a result, the first step is to learn everything about your business, in order to align your strategy and website with it.
Custom UX, Conversion and SEO report about your website
During this step, your website is checked for desktop/mobile design issues, conversion leakage, and technical SEO problems. The last thing we want is for traffic to bounce back once it comes in. The goal is to treat every page as a landing page that needs to move traffic into the sales funnel.
What to Write About? Optimizing for website traffic
This is a customized method for creating targeted content for your site. Throughout the years, we have developed our own Keyword and Topical research methods to make sure that your website is targeted at the right audience. The result is not just a content plan, but the full research method in your hands.
How to write for the web? Optimizing for Engagements
People don't read content when online. In an attempt to find the answer in the least amount of time, they skim all over the place. They quickly lose patience. In such an environment, your content may not fulfill its purpose at all if it's not written correctly.
How to optimize the Content? Optimizing for SEO, On-Page
On-page SEO is kid's play. It's a simple process you can learn within a day or two. We will teach you a simple framework to maximize your content's SEO with Metas, Keywords, Schema, and other stuff after you have all the research that provides you with the right topics.
Bonus: Security Audit, Engagement recordings, Analytics setup...
This consulting package has the following output:
The main document starts at 90 pages, but can go beyond 150 pages. At least 60 pages are written from scratch for you, and this can go way up depending on the complexity of the project. The rest of the pages are our written experience in SEO / UX customized for you (examples from your niche).
As soon as we learn about your business, we will start with a standard site crawl audit to identify any possible technical issues. After we've cleared that up, we'll dive into the strategy created for your specific business and niche, with a plan for ranking your website high for all searches that matter.
Unlike most SEO campaigns, this one doesn't end when organic visitors arrive at your site. Our team is also very interested in how this traffic performs on the website and if it is actually achieving the financial and other goals. Also, we will conduct a conversion review of the homepage and other important pages, as well as make design recommendations if necessary.
In this package, we do only consulting. However, we can also implement our recommendations and make the necessary fixes.
We are doing a client audit first, to see if we are a good fit. In other words, our client's business should be creating real value and worth boosting. Our goal is to provide true value to searchers.
Please note that we are basing our SEO strategy on top-quality, optimized content. It doesn't involve active link building, which could push the site over the edge and put it at risk. We strongly oppose the use of private networks. The reason is that if you stop paying the monthly fee, you will be removed from the network and you will have to start over. The network also works until it is penalized. After that, you are hit hard and lose everything. Recoveries are slow and time-consuming, and/or very expensive in terms of real+opportunity costs.
The strategy we use is algorithm-proof. The January 2020 Broad Core Update gave a huge boost to virtually all of our clients. In some cases +275% on impressions. No algorithm update has ever brought our websites to a halt. They usually go up on each of them. In other words, we reject any attempt to manipulate Google's rankings. At least not higher than what the content currently deserves. Instead, we make it more worthy of ranking higher. In addition, our approach does not require you to pay someone monthly for your rankings.
Do not hesitate to ask us anything that may be unclear!
SEO alone brings more leads to your site. This project brings more sales.
Basic SEO project
30+ hours of work, ~30 daysWith this package, you still get access to all the documents from the 5-part SEO project. The custom part is smaller due to time limitation. This means that we shift research workload to you, based on our directions and how-to's.
This Consulting package is ideal for you if:
Business Strategy Audit: learning about your business
This is mandatory for any kind of consulting, so we are doing it the same way as in the bigger package.
Custom UX, Conversion and SEO report about your website
We will point out to all UX, Conversion and SEO issues on the site, and offer solutions possible within the limited time.
What to Write About? Optimizing for website traffic
In this package we have less opportunity to come-up with ready-made recommendations for your niche, but we will teach you how.
How to write for the web? Optimizing for Engagements
How to optimize the Content? Optimizing for SEO, On-Page
Bonus: Security Audit, Engagement recordings, Analytics setup...
This consulting package has the following output:
1 on 1 SEO consulting
2hrs Video Conference + 3 hours of Prep/After work. ~5 daysWe like to call this an "Eye-opener" package. It provides you with tons of insights, answered questions and suggestions related to anything about your Digital business and your website. It can be a single 2hr session or two 1hr sessions.
This Consulting package is ideal for you if:
Business Strategy Audit: learning about your business
Custom UX, Conversion and SEO overview of your website
Q/A session about your Online business.
This consulting package has the following output:
Prepaid Consulting
Up to 2hrs monthly, min. 6 monthsHave a piece of mind knowing that you have an Digital Marketing, SEO, Design, Copywriting, CRO and UX expert at your hand, whenever you need it. Use Email or Video conference, whatever works at the moment, up to 2hrs.
Individual video session cannot be longer than 15 minutes. This package is for ongoing quick Q/A's. If you need a proper video consulting, please look at the 1 on 1 package above. Hours are valid 30 days from the day of payment. We can add more hours, up to five monthly if needed.
This Consulting package is ideal for you if:
Web Design
Need to redesign a section on your site, but you don't know the CSS or other things? Want to make the page nicer?
SEO
Get highly valuable informations about your specific SEO issues and questions at your fingertips.
CRO
Does your Homepage has a funnel friction? Is your product page optimized for conversions?
UX
Is your page easy to use? How can you improve certain elements? Can a certain part be solved better?
Performance
Why is the page loading so slow? Can you do something about certain performance issues?