SEO & UX
Consulting

Turning your existing website into a star. Making it easy to find it, pleasant to interact with, and easy to convert.

5-part SEO project

A top-tier solution for your Digital Marketing strategy.

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Basic SEO project

A project with more of your time involvement.
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1 on 1 Consulting

"Eye-opening" two hours of video consulting.

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Prepaid Consulting

Have an expert to rely to, whenever you need one.

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Paying money for Advertising is easy, being it CPC, Paid Social or something else. To make this expensive traffic payable, we still need to drive it towards website's goals and objectives.

Paid traffic is coming-in only while the payment goes on. Organic traffic is free of charge once created. It stays on with minimal maintenance and its ROI grows over the years.

Despite significant CPC and Social ad-spend, thanks to WPU, our Organic channel is still over 75% of traffic, and the main drive of our business.
Yetunde Kristina Škorić,
Director of Credit Intermediation at Progreso Grupa

We do lots of split testing, heatmaps, engagement recordings, user testings etc. Along with that, we are running our own SEO projects that are extremely successful.

A logical step for us was to shift more towards Consulting, and for that reason we have created three Consulting packages (5-part SEO Project, Basic SEO Project and 1 on 1 SEO Consulting), each one in its own price tier. This is mainly WordPress SEO & UX consulting. We offer it in English and Croatian Language.

Proper SEO is done when the content deserves to rank. Not when it is forced to rank.

5-part SEO project

40+ hours of work, ~40 days

 This consulting package is a killer product unlike any other we have seen. It covers everything you need to set your Organic (but also CPC) Digital Marketing on track. The best of all, once you have it set up, you can continue on your own. You have the choice to leave it to someone else (empowered with knowledge to control them), or to do it yourself with the time as your only cost.

This Consulting package is ideal for you if:

Want to get a working SEO strategy tailored to your own niche and business, that you can effectively implement.
You are ready to devote time into learning what it takes to be better than your competitors and eventually outrank them. (We offer no shortcut methods).
You want to avoid years of studying Digital Marketing concepts, and have that replaced in a single, highly customized package.
You want to remove obstacles that you may even not be aware of, which are hindering your website's potential to make maximum profit.
Your site has never been Optimized for Conversions, and it was not made by professional designers. Or it has just basic SEO (on-page) optimization like the one provided by Yoast and similar plugins.
You want maximum efficiency in learning the concepts, by having the content personalized for your company and niche, and with examples that you can implement strait away.
You want to be sure that your rankings won't drop on the next Google algorithm update. Instead, you want piece of mind and a growing ROI you can count on.

These are the 5 parts (+1):

Business Strategy Audit: learning about your business

We are not just Web designers. We are coming from long-time business background, including Business consulting, and we are also Executive MBAs. This means that the first step is learning everything about your business, so your strategy and the website can be fully aligned with it.

Custom UX, Conversion and SEO report about your website

This part makes sure that your website doesn't have desktop/mobile design flaws, conversion leakage and technical SEO issues. Once the traffic comes in, the last thing we want is for it to bounce back. We want to treat any page as a landing page that needs to move the traffic into the sales funnel.

What to Write About? Optimizing for website traffic

This is a tailored research methods to come up with targeted content for your site. Over the years, we have developed our own Keyword and Topical research methods that are making sure that your website is targeting a right audience. A result is not just a content-plan, but the full research method in your hands.

How to write for the web? Optimizing for Engagements

People don't read content when online. They selfishly skim all over the place trying to find the answer to their question in the least amount of time. They lose patience quickly.  In such environment, your content may not fulfill its purpose at all, if not written in the right way.

How to optimize the Content? Optimizing for SEO, On-Page

On-page SEO is kid stuff. This is something you can learn in a day or two. Once you have all the research that provides your with the right topics, we will teach you a simple framework to make your content fully SEO optimized with all the Metas, Keywords, Schema and other stuff.

Bonus: Security Audit, Engagement recordings, Analytics setup...

We will tap into all other areas of your website, including auditing your security, professionally setting up Google Tag Manager, auditing your plugins, general websites settings, site structure, Custom CSS code... even setting up UTM tagging system for your campaigns.

This consulting package has the following output:

Custom Conversion, UX, SEO report for your website and industry/niche. This is the main document, and it contains 50+ pages.
Crawl & Serps Data Sheet from multiple sources, with comments
Website Strategy Questionnaire - Your MBA-style Business Audit
Website Content Creation - Tailored Web Copywriting Education
Tailored On-page SEO Research & Optimization Guide
Tailored UTM-tracking Guide + UTM tracking builder
Access to Scroll maps and Engagements recordings of the website
PSA Framework - A Unique WPU-made tool for targeted messaging
Google Tag Manager Setup with all Events Tracking
Google Analytics Spam-proofing guide
1hr of Video Conference Consulting
1 Month of Email (or Video) support after the Delivery

The main document starts from 50 pages, but it can go up to 100 pages. We write at least 30 pages from scratch for you, and this can go way up, depending on the complexity of the project. The rest of the pages is our written experience in SEO/UX personalized for you (examples made from your niche).

We do only consulting in this package. But we can also put our recommendations in place and perform the fixes if needed.

Please note that we are doing a Client audit first, to see if we are fit. An important term is that our client's business is creating real value and it is "worth" boosting. We want to serve true value to searchers.

Also please note that we are basing our SEO strategy on top-quality, optimized content. It doesn't involve active link building in most cases. (Yet, natural links are incoming at much greater rates). We are strongly against the approach based on the private networks. The reason is that if you stop paying the monthly fee, you get removed from the network and you are back to the beginning. Also, the network works until it gets penalized. Once penalized, you get hit hard and lose everything. Recovery is slow and time consuming, and/or very expensive in real+opportunity costs.

Our strategy is Algorithm-change proof. We have never experienced our websites being brought down by algorithm updates. As a matter of fact, they usually go up on updates. This is because we reject any technique that attempts to game Google by forcing rankings. At least not higher than what the content currently deserves. Instead, we make it deserve to rank higher. Finally, our approach doesn't make your rankings dependent on monthly payments to someone.

Please do not hesitate to ask us anything that we may have left unexplained!

SEO alone brings more leads to your site. This project brings more sales.

Basic SEO project

20+ hours of work, ~20 days

With this package, you still get access to all the documents from the 5-part SEO project. The custom part is smaller due to time limitation. This means that we shift research workload to you, based on our directions and how-to's.

This Consulting package is ideal for you if:

You are ready to devote even more time into learning what it takes to be better than your competitors and eventually outrank them.
Ideally, your website is professionally designed, and with already optimized UX/Conversions which is confirmed by Analytics data.
You are ready to do your own research right from the start, based on our personalized guidelines.
You are ready to fix UX, Conversion, SEO and other issues we are pointing out in the report.

Business Strategy Audit: learning about your business

This is mandatory for any kind of consulting, so we are doing it the same way as in the bigger package.

Custom UX, Conversion and SEO report about your website

We will point out to all UX, Conversion and SEO issues on the site, and offer solutions possible within the limited time.

What to Write About? Optimizing for website traffic

In this package we have less opportunity to come-up with ready-made recommendations for your niche, but we will teach you how.

How to write for the web? Optimizing for Engagements

Our Copywriting Education is still fully available to you. We highly recommend it as it makes a huge difference.

How to optimize the Content? Optimizing for SEO, On-Page

We will teach you how to optimize your content using our On-page SEO method.

Bonus: Security Audit, Engagement recordings, Analytics setup...

We will keep all the general knowledge and best practices from the big package, but we won't have time setting up things for you. You will be able to do that on your own.

This consulting package has the following output:

Custom Conversion, UX, SEO report for your website and industry/niche. This is the main document, and it contains 20+ pages.
Crawl & Serps Data Sheet from multiple sources.
Website Strategy Questionnaire - Your MBA-style Business Audit
Website Content Creation - Tailored Web Copywriting Education
General On-page SEO Research & Optimization Guide
General UTM-tracking Guide + UTM tracking builder
PSA Framework - A Unique WPU-made tool for targeted messaging
Google Analytics Spam-proofing guide
30min of Video Conference Consulting
10 days of Email (or Video) support after the Delivery

1 on 1 SEO consulting

2hrs Video Conference + 3 hours of Prep/After work. ~5 days

We like to call this an "Eye-opener" package. It provides you with tons of insights, answered questions and suggestions related to anything about your Digital business and your website. It can be a single 2hr session or two 1hr sessions.

This Consulting package is ideal for you if:

You are just starting out and want to aim your online business to the right direction, and with no starting mistakes.
You are currently low on budget, but you know that you must change the direction the things are going, before it is too late.
You are doing optimization and SEO on your own, and you need to validate if you are doing it the right way.

Business Strategy Audit: learning about your business

Once again, this is the important step and is part of the preparation work before the main consulting, so we can focus on the important things once we get on the chat.

Custom UX, Conversion and SEO overview of your website

We will run some tests before we talk, so we can point out SEO problems we find. We will also do a live UX/Conversion audit of the site.

Q/A session about your Online business.

You will get a chance to write down and ask all questions you may have for the session. If we cannot confirm the answer right away, be sure we'll get back by email. :)

This consulting package has the following output:

Website Strategy Questionnaire - Your MBA-style Business Audit
Website audit before the session, commented during the session
Custom Conversion, UX and SEO review of your website that will by all means make you think about, and possibly re-think your online business
An opportunity to ask experienced Digital marketers any related question you may think of
A permission to record the session(s) for your own use

Prepaid Consulting

Up to 2hrs monthly, min. 6 months

Have a piece of mind knowing that you have an Digital Marketing, SEO, Design, Copywriting, CRO and UX expert at your hand, whenever you need it. Use Email or Video conference, whatever works at the moment, up to 2hrs.

Individual video session cannot be longer than 15 minutes. This package is for ongoing quick Q/A's. If you need a proper video consulting, please look at the 1 on 1 package above. Hours are valid 30 days from the day of payment. We can add more hours, up to five monthly if needed. The price is 100€/ additional hour.

This Consulting package is ideal for you if:

You run into various SEO, UX, Design and other problems related to your website, and you need a quick solution or recommendation.
You need a reliable information source. For example, if you search SEO-related answers on Google, most stuff is either outdated or harmful.
You are comfortable to implement the advices on your own, based on our input, and described steps whenever possible.

Web Design

Need to redesign a section on your site, but you don't know the CSS or other things? Want to make the page nicer?

SEO

Get highly valuable informations about your specific SEO issues and questions at your fingertips.

CRO

Does your Homepage has a funnel friction? Is your product page optimized for conversions?

UX

Is your page easy to use? How can you improve certain elements? Can a certain part be solved better?

Performance

Why is the page loading so slow? Can you do something about certain performance issues?

Copywriting

Need a quick look at a piece of the content? Can it be written or formatted better?